B2B Sales, a Function in Transformation

Buyer behavior has changed, so salespeople must too. SHL studied more than 14,000 sales professionals and identified the competencies needed to deliver high performance in a digital-first world.

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Building a Winning Sales Team Takes Science

Our research has found that the behaviors that lead to high sales performance today are very different to those that led to success in the past. Explore 3 mega-trends that are shaping the way we buy, sell and digitally interact, and find out what that means for your sales function.

Read our eBook

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Drive Sales Performance with SHL

Discover if your sales teams and leaders have what it takes to succeed, and use data to ensure you get the right sellers in the right place, at the right time.

Fairly Review Your Sales Talent

Measure the sales competencies critical for success, using SHL’s validated Sales Transformation science. Use data collected from assessments to hire, develop and promote those with the behavioral profile to be your top sellers.

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Real-time Talent Insights

Expertly inform your development strategy, with immediate actionable insights into the sales competencies of individuals, leaders, and teams.

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Target Development

Increase revenue and employee engagement with automated personalized development reports, putting targeted development in your employees’ hands.

See SHL Sales Transformation in Action 

Transform your sales team into world-class digital sellers with SHL. Get you the objective people insight needed to identify critical skills gaps, ensuring your sales team have the skills to thrive in a post-pandemic, digital world. 

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Take Control of Your Sales Transformation Strategy with SHL

Hit Targets


increased likelihood of meeting quotas when teams are guided by SHL’s insights.

Deliver Growth


increased likelihood sellers exceed targets when talent management is aligned to business strategy.

Find Great Sellers


more likely to receive top sales performance ratings if an individual is recommended through SHL solutions.

One Solution, All the Analytics You Need

SHL’s Sales Transformation insights can also be used as part of our multi-award-winning talent management solution, Mobilize. Use Mobilize for science-backed talent analytics that support decisions across the entire employee lifecycle related to:


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Use People Insights to Boost Sales Performance

SHL is transforming sales teams with people science and analytics. Bringing objectivity and accuracy to every talent decision.

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