With Outcomes Based Assessment, Numbers Speak Louder than Words
The impact of assessment on important outcomes yields a clear return on investment across the globe.
High-level decision-makers would probably agree that identifying and retaining top talent should be a high priority for their organizations. Historically low unemployment rates in the U.S. and the availability of technology-driven opportunities to promote and apply for job openings have made it more important than ever to invest in high-quality assessment tools for talent acquisition.
The ease with which people can access and apply for jobs, coupled with more jobs being available, creates a larger number of job applicants but a smaller percentage of high-quality applicants. The result is a need to both identify the most talented individuals and attract them to your organization, as they will have no shortage of opportunities.
Despite the clear need to invest in talent assessment, many HR leaders struggle to procure the resources necessary to achieve their talent acquisition goals. The reason is probably frustratingly clear for many who have argued for more investment in assessment – it is difficult to demonstrate the return on investment to those who are allocating scarce resources. These decision-makers tend not to be impressed with words about the importance of talent assessment; they want to see hard numbers that show how assessment leads to the achievement of important business goals.
Talent assessment can help meet a wide variety of objectives beyond productivity.
We have been demonstrating the impact of our assessments on business outcomes for years, but these outcomes have generally focused on productivity (for example, dollar volume of sales, decrease in error rate, average time on calls). As the corporate landscape becomes more complex and unemployment rates decrease, organizations are increasingly setting a wider variety of goals for their hiring practices.
- Increasing the diversity of the workforce
- Competing for high-quality candidates
- Controlling costs
- Increasing engagement in the process among stakeholders
The fact is talent assessment can help meet a wide variety of objectives beyond productivity. To make the case for assessment, we need to identify the outcomes that are important to the organization, determine how talent assessment can contribute to achieving those outcomes, and design an assessment solution that will address them.
In our latest whitepaper on Outcomes Based Assessment, we have identified 10 outcome categories, outlined a framework for establishing an outcomes-based assessment approach, and provided examples for how to measure the impact of assessment on each of these outcome categories in the short- and long-term. Taking this approach, we’ve been able to demonstrate impact with numbers such as the following:
of applicants said they would make our childcare and education client one of their top career choices after taking our assessment.
new joiners who scored highly on our assessment were this much more likely to keep their jobs for the first four months of working at a global telecoms company.
days of senior managers’ time were saved because new assessments made it easier to evaluate candidates.
For more examples of these kinds of numbers, click here.
Our Outcomes Based Assessment approach provides the data you need to evidence the link between talent interventions and a wide variety of business outcomes, enabling you to demonstrate a clear return on investment to those who control the resources and are used to thinking in terms of numbers. Beyond that, you’ll have a measurable way to ensure that your talent assessment process delivers the right results and has maximum impact.
Contact SHL today to get started on maximizing the impact of your talent strategies.