How the Best Got Better. Reimagining SHL’s Flagship Product – the OPQ
SHL enhanced the experience of the world’s leading personality assessment for predicting performance, potential, and fit.
The new Occupational Personality Questionnaire (OPQ) reimagined, released in September, is modern, visually appealing, and compatible on any device. It bridges science and technology to deliver a psychometrically sound, exciting, and, dare I say fun, measure of workplace personality.
This is important because the ultra-competitive market for talent requires a recruiting strategy that meets the raised expectations of candidates. Traditional approaches to recruitment are not producing quality hires, and organizations need to establish a positive brand image from the first interaction with their candidates to attract top talent. The use of solutions like personality assessments in the recruitment and hiring process improves the chances of hiring top talent but typically lacks the attraction element.
Workplace personality questionnaires are typically long, contain seemingly repetitive questions, and can lead to a frustrating experience for the candidate. These traditional tests do not meet the evolving needs of recruiting teams who are looking for that positive candidate “experience” along with predictive people-insights to understand the potential and fit of their candidates for a specific job.
For decades, organizations have utilized the OPQ – the world’s leading personality assessment for predicting performance, potential, and fit – as an unparalleled resource for understanding talent across the whole employee lifecycle. But we knew that we had to evolve the experience of the OPQ for it to continue to hold the same value for our current and future customers. This took a major combined effort from our research AND technology teams, so we could design an incredibly engaging assessment while maintaining the validity of the results!
We reimagined the OPQ with the participant in mind, aiming for a much more engaging experience. The fruit of our work resulted in a significantly reduced cognitive effort required to complete the questions and it created a response flow that results in a faster and easier experience for the participant. This all while retaining the same scientific rigor and psychometric functioning for which the OPQ is known.